Click “Why and how to fix it” for more information about each one. Use the “Send to…” buttons to create tasks for your team in your project management tool or CRM. Therefore, image SEO provides a significant opportunity to drive traffic to your website. Use Semrush’s Site Audit tool to check your site for over 140 on-page and technical SEO issues.
And make that meta description something that will make Google searchers want to click on your result. An eye-catching meta description CAN boost your organic click-through-rate. And from my own testing, I’ve found that a higher CTR usually results in higher rankings. Because I use WordPress, my blog post title automatically gets wrapped in an H1 tag.
Quality of content
At Cadence, we specialize in creating tailored SEO strategies that bring the best results. AI tools can process SEO Anomaly information much faster than humans ever could on their own. Google AI Overview results aren’t just based on the relevancy of the content on a site. They also consider social signals collected on different brands across social media platforms, review sites, and referral links placed on other high-authority websites. So how can you use the power of search engines to grow your business? In this complete guide to SEO, you’re going to learn everything you need to know to rank higher on Google, get more traffic to your site, and improve your brand reputation.
“Having a sitemap can hurt your website performance. You shouldn’t use one unless you have thousands of pages.”
- SEO or Search Engine Optimization is defined as the process of improving (optimising) the visibility of a website/webpage on Search Engines, such as Google, Bing, etc.
- That way, you can give yourself a competitive edge regarding your site and its content.
- Learning about SEO from scratch requires a lot of time and patience.
- Content length and comprehensiveness basically checks that “expert” box.
Technical SEO is the process of optimizing your website’s technical aspects to ensure it meets the criteria of a search engine algorithm. This includes speed optimization, mobile-friendliness, and website architecture. Search engine marketing, or SEM, is the creation of relevant content on a website to attract ideal customers mostly through paid search engine advertising. You can increase traffic by creating new web pages or optimizing existing ones. While Google and other search engines focus on your website’s written content, they also crawl your images and media.
And it can also give your search engines a better understanding of your content. Start off by creating a few blog posts and work to build a following on social media. By creating more engaging and effective SEO-focused content, you can increase your chances of bringing in more targeted organic website traffic. By improving your SEO, you can work to expand your visibility on the search engines. You will try to optimize this blog post so that when people search for the target keyword “build a birdhouse”, it will show up as a top result.
This approach keeps search results helpful and accurate for users. Search engines look at mobile-friendliness, loading speed, and secure connections (HTTPS) to determine page rankings. These features affect how users access and interact with your content.